ADA Compliance for
Retail & E-commerce
Online stores are the #1 target for ADA lawsuits — and plaintiff firms know exactly which platforms to scan.
$11M+
Combined retail settlements documented
32%
of ADA web suits target Shopify stores
2,400+
ADA retail lawsuits filed in 2024
The risk to your business
You don't need to be Fashion Nova to get a demand letter. Plaintiff firms use automated tools to scan thousands of Shopify and WooCommerce stores — small shops are easier targets because they settle faster.
Why retail gets targeted
Product images without descriptions are the easiest violation to file against — one missing alt tag can trigger a lawsuit.
Checkout flows built for mouse users fail keyboard-only tests, which is a documented WCAG violation.
Plaintiff firms in California, New York, and Florida specialize in retail and scan Shopify stores at scale.
Biggest settlements in retail
6 documented cases · $11.2M+ disclosed
Every retail case we've documented
6 cases · $11.2M+ total disclosedTarget Corporation
National Federation of the Blind v. Target Corporation
$6M2008Fashion Nova
Alcazar v. Fashion Nova, Inc.
$5.15M2025Hobby Lobby Stores
Gorecki v. Hobby Lobby Stores, Inc.
2017Dania
Walsh v. Dania, Inc.
2024KitchenAid / Whirlpool Corporation
Unknown Plaintiff v. KitchenAid (Whirlpool Corporation)
2023Barnes & Noble
Rodriguez v. Barnes & Noble, Inc.
2022
What specifically to fix
The most common failure patterns for retail.
Product images need alt text
Alt text: missingScreen readers can't describe "product-2391.jpg" — every product image needs a real description.
Checkout must work without a mouse
Keyboard: failsCart, shipping, payment, and review steps must all be completable by keyboard alone.
Cart updates must be announced
Screen reader: silentWhen prices, quantities, or stock change dynamically, screen readers need to announce it.
Filters need accessible labels
ARIA: missingSize pickers, color swatches, and price sliders are invisible to assistive tech without ARIA roles.
See where your retail site stands
Free instant scan — find the violations plaintiff firms look for.